What’s Pizza Worth to You?
We explored pizza preferences, habits and ratings among over 6,500 respondents in America’s 25 most populous metropolitan areas. When asked how much money it would take to stop eating pizza for life, survey takers’ demands averaged a whopping $14,677,634.
Most pizza orders: Atlanta (7.5 per month)
Fewest pizza orders: Portland (3.1 per month)
Priciest pizza: Chicago ($28.20)
Cheapest pizza: Dallas Ft. Worth ($20.63)
Meatiest pizza: St. Louis (most meats)
Healthiest pizza: Sacramento-Stockton-Modesto (most veggies)
Most loaded pizza: Raleigh-Durham (most total toppings)
Plainest pizza: Philadelphia (plain cheese)
Cheesiest pizza: Orlando-Daytona-Melbourne (mozzarella, feta, ricotta)
Spiciest pizza: Dallas Ft. Worth (jalapeños) and Denver (spicy marinara)
Fishiest pizza: San Francisco (anchovies)
Most adventurous: Portland (most alternative sauces)
Popeye’s favorite pizza: Chicago (spinach)
Most frozen pizzas eaten: Atlanta (1.5 per month)
Fewest frozen pizzas eaten: Tampa-St. Petersburg (.75 per month)
Pizza Crime |
Toughest on Pizza Crime |
Softest on Pizza Crime |
|
Undercooked pizza dough |
Portland |
New York |
|
Pineapple on a pizza |
New York |
Sacramento |
|
Broccoli on a pizza |
Cleveland |
New York |
|
Pizza with too little cheese |
Indianapolis |
New York |
|
Pizza with too little sauce |
Indianapolis |
Sacramento |
|
Floppy pizza |
Chicago |
Charlotte |
|
Eating only the cheese and toppings |
Washington, DC - Hagerstown |
Miami |
|
BBQ sauce on a pizza |
Orlando - Daytona - Melbourne |
Indianapolis |
|
Using a fork and knife to eat pizza |
Raleigh-Durham |
Minneapolis-St. Paul |
|
Dipping pizza in ranch sauce |
New York |
Indianapolis |
|
Eating cold pizza |
Dallas-Ft. Worth |
Raleigh-Durham |
|
Leaving only uneaten crusts |
Washington, DC - Hagerstown |
St. Louis |
|
Dabbing pizza with a napkin |
Houston |
Miami |
|
Stuffed crust |
Atlanta |
Washington, DC |
|
Square-cut pizza |
Seattle |
Tampa-St. Petersburg |
Rank |
DMA |
Average Local Pizza Rating (0 lowest to 10 highest) |
Cost per Pizza |
Orders per Month |
Unusual Topping Affinity* |
Unusual Topping Aversion* |
|
1 |
New York |
7.315 |
$23.48 |
5.79 |
Plain Cheese |
Bacon |
|
2 |
Chicago |
7.313 |
$28.20 |
5.66 |
Sausage |
Chicken |
|
3 |
Miami-Ft. Lauderdale |
6.736 |
$22.16 |
5.62 |
Pineapple |
Onions |
|
4 |
Houston |
6.730 |
$23.69 |
6.49 |
Chicken |
Pepperoni |
|
5 |
Philadelphia |
6.712 |
$21.93 |
4.69 |
Plain Cheese |
Bacon |
|
6 |
San Francisco - Oakland - San Jose |
6.680 |
$27.62 |
4.70 |
Anchovies |
Ground beef |
|
7 |
Detroit |
6.676 |
$23.22 |
5.24 |
Bacon |
Sausage |
|
8 |
Cleveland - Akron - Canton |
6.670 |
$22.56 |
4.86 |
Banana Peppers |
Mushrooms |
|
9 |
Orlando - Daytona - Melbourne |
6.670 |
$22.61 |
5.40 |
Garlic |
Chicken |
|
10 |
Sacramento - Stockton - Modesto |
6.640 |
$26.80 |
3.60 |
Black Olives |
Ricotta |
|
11 |
Atlanta |
6.619 |
$24.29 |
7.47 |
Ground Beef |
Basil |
|
12 |
Los Angeles |
6.510 |
$23.28 |
4.53 |
Pineapple |
Bacon |
|
13 |
Boston - Manchester |
6.473 |
$22.08 |
3.98 |
Ricotta |
Garlic |
|
14 |
Washington DC - Hagerstown |
6.443 |
$24.98 |
5.93 |
Basil |
Plain cheese |
|
15 |
Charlotte |
6.411 |
$22.67 |
5.28 |
Ground Beef |
Black olives |
|
16 |
Phoenix - Prescott |
6.359 |
$20.98 |
3.33 |
Pineapple |
Jalapenos |
|
17 |
Raleigh-Durham - Fayetteville |
6.353 |
$23.79 |
4.42 |
Extra Cheese |
Salami |
|
18 |
Seattle - Tacoma |
6.310 |
$23.62 |
5.41 |
Black Olives |
Green peppers |
|
19 |
Dallas-Ft. Worth |
6.304 |
$20.63 |
4.55 |
Jalapenos |
Spinach |
|
20 |
Tampa - St. Petersburg - Sarasota |
6.268 |
$21.87 |
3.61 |
Extra Cheese |
Jalapenos |
|
21 |
St. Louis |
6.266 |
$23.74 |
4.00 |
Bacon |
Feta |
|
22 |
Denver |
6.190 |
$23.87 |
3.26 |
Black Olives |
Ground beef |
|
23 |
Indianapolis |
6.190 |
$23.08 |
4.38 |
Sausage |
Black olives |
|
24 |
Minneapolis-St. Paul |
6.108 |
$22.68 |
3.55 |
Green Peppers |
Banana Peppers |
|
25 |
Portland-Auburn |
5.830 |
$22.28 |
3.13 |
Feta |
Banana Peppers |
|
*Statistically higher affinity/aversion compared to respondents in other cities |
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